Stop guessing. Start testing.
Apex turns DRIP's experimentation system into a product: generate better test ideas, launch faster, and get trustworthy answers without the traditional setup drag.
Apex turns a slow, messy testing workflow into a fast operating system for growth.
The old stack punishes speed. Apex removes setup drag, weak data confidence, and heavy engineering dependence so teams can test with the same rigor DRIP uses in production.
Traditional A/B testing is broken
Complex setup that slows down your testing velocity
Slow, bloated scripts that hurt your page speed
Weeks of waiting for results you're not sure you can trust
Apex makes it effortless
AI generates test ideas and variations at scale
Lightweight edge-powered script — zero flicker, zero slowdown
Real-time results with clear statistical significance
Your AI-powered testing co-pilot
From idea to winning variation — Apex handles the heavy lifting
Describe what you want to test. AI builds it.
Tell Apex what you want to try — "make the CTA button bigger and red" or "rewrite the headline to be more urgent" — and our AI generates the variation instantly. More tests, faster iterations, bigger wins.
Prompt:
"Make the hero headline more urgent and add a countdown timer"
Select your goals. AI does the rest.
Your site renders right inside Apex. Click any button, link, or element to set it as a conversion goal — AI automatically identifies what it is and recommends the right tracking setup.
AI detected: This is an "Add to Cart" button. Recommended goal type: Purchase Intent
Know what's winning — right now
No more waiting days for data. See visitors, conversions, and revenue impact updating in real-time. Apex surfaces statistical significance so your team can make data-backed decisions faster.
Track what actually matters
Button clicks, form submissions, purchases, page views — Apex automatically attributes conversions to the right variation so you see the true impact of every optimization.
AI maps your site automatically.
No manual page setup. Apex crawls your site and automatically detects every page, categorizes them, and tracks session data — so you can start testing on any page instantly.
Two lines of code. Any website.
Shopify, Webflow, WordPress, Next.js, custom builds — Apex integrates seamlessly with any stack. Lightweight, fast, and built to scale with your business.
Powered by Drip's entire
intelligence ecosystem
Every test you run is informed by consumer research, thousands of documented experiments, and real-time competitive intelligence.
Research Hub
Consumer Research
Behavioral insights, heatmaps, and consumer research data feed directly into test hypotheses.
Quantum
Test Database
Our documented database of A/B test results and winning patterns, built from thousands of experiments.
Hades
Competitive Intel
Real-time intelligence from A/B tests running across the industry — see what competitors are testing.
Every data point, every pattern, every insightfed directly into your next test
Live in 5 minutes
Add the snippet
Paste one script tag into your site. Works with any platform.
Create your first test
Build variations with AI, set goals visually, and let Apex auto-detect your pages. Define your audience and launch.
Watch conversions grow
Apex runs the test, tracks results in real-time, and tells you the winner.
Built for teams that care about conversions
Script size. 20x lighter than traditional tools.
Flicker. Variations render at the edge, before the page loads.
Results. No waiting hours or days for data.
How Apex compares
| Feature | Apex | Traditional Tools |
|---|---|---|
| Setup time | 5 minutes | Days to weeks |
| AI test builder | ||
| Page speed impact | None (edge-rendered) | Noticeable flicker |
| Script size | < 5kb | 100kb+ |
| Analytics | Real-time | Delayed |
| Privacy | No cookies, GDPR-ready | Cookie-dependent |
Your next winning test is one click away
Join the teams already driving more revenue with AI-powered experimentation. Free to start, no credit card required.
Start Testing Free