Test every decision.
Ship what wins.
Enterprise-grade experimentation for DTC brands. Go from hypothesis to live test in minutes, with and editors, backed by .
Test every decision.
Trusted by 250+ DTC and enterprise brands worldwide
Meet Apex
Start with an idea
Describe the test you want to run, the page, the audience, the metric, and Apex turns it into a real experiment.
Your unfair advantage
Apex validates every idea against competitor signals, 4,000+ documented experiments from Drip, and live consumer research.
Watch it come to life
Apex generates the variation, writes the code, and ships it to your store in real time. No engineering needed.
Refine in plain language
Iterate with simple feedback, run as many variants as you need, and let Apex call winners.